Sri Lanka tourism has to be promoted and is aiming for high growth. To achieve this, the industry believes it must improve air access, undertake up-market promotion and enhance regional cooperation.
The tourism industry is also aiming to reposition the country’s tourism image to the high value end of the market. There are various projects are underway.
Human resource development is required to ensure high service standards in all tourist hotels in the Island.
In future, facilities at the International Airport will need upgrading. Invigorated domestic air services, improved domestic airports and improved cruise ship facilities will also be required.
Many key tourism attractions in Sri Lanka are centered on cultural heritage and natural environment sites. Sri Lanka features seven World Heritage Sites, six dating back 2000 years. National parks are well developed, many linked to cultural attractions. This combination offers excellent opportunities for ecotourism.
Among the cultural heritage sites are important Buddhist places. A developing product trend is an emphasis on soft adventure tourism and health tourism, particularly incorporating the traditional practices of Ayurveda and spa.
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